Tesco

Tesco is one of the world's largest retailers with operations in 14 countries, employing over 500,000 people and serving millions of customers every week. Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Over the years Tesco has grown and it has also become the leading retailer in the UK.


Task:

Tesco has been having a rough time recently. Its cutting campaign last Christmas was beaten by its competitors. Tesco's first half pre-tax also fell by 12%. The company has been focusing on its global growth and leaving its stores in Britain. The shopping experience on its stores is becoming boring and the marketing campaigns have been lacking in energy and enthusiasm which are not enough to persuade and attract British shoppers. However, Tesco is still considered as one of the biggest retailers and these are only minor problems for them. Tesco has the biggest base in Britain, biggest in internet shopping and it has also the biggest land bank. Tesco still holds about 31% of the grocery market whilst Sainsbury’s and Asda have about 17% each.