Online Marketing

Online marketing or Internet marketing is referred to as the marketing or generally promotion of products or services over the Internet. This is a growing business mainly because more and more people use the internet everyday. Popular search engines such as Google and Yahoo have been able to capitalise on this new wave of advertising.



Many companies use the internet to promote and advertise their products because it is cheaper and easier for the customer to access. However there are more catalogues which are still being printed. Some of these are clothing catalogues from:
-Very
-Littlewoods
-K&Co
-Isme


The companies that replaced their catalogues with online versions are IKEA, Tesco, Asda and more.

• One of the advantages of this trend for a company is it helps to reduce offline marketing expenses such as costs of catalogues, rental fees and also it helps to recruit less staff since customers can help themselves just by visiting the company's website.
• Another advantage is it helps the company to widen the range of their customers. This is because online marketing helps them to promote and advertise their products internationally.
• Online marketing also helps to promote new products easily.

However there are disadvantages of using online marketing:

• One of the advantages is there is no replacement for good old fashioned customer service. Online marketer lacks customer service and inquiry response programmes.
• Some customers are not aware the level of security to companies' websites and the customers may not want to purchase online using their credit cards.

This trend of using online marketing is growing and therefore this creates competition. Online marketing may or may not effectively benefit them.


Source: www.businessdictionary.com
             www.allthingsweb.co.uk