E-Commerce & Social Networking

E-Commerce or electronic commerce, maintains business relationships and sells information, services and commodities by means of computer telecommunications networks.
 
 
How can a Company develop an on-line presence to survive in the future?
 
Facebook is one of the biggest device for business marketing. But businesses can only work if they use facebook the right way.
 
So what should companies do if they use facebook to introduce their brands?

• A great way to expose a company's brand to a wide audience is through pages, groups or events.
• A great way to engage with existing and potential customers is by sharing industry news/content, updating users on new offers from your business, sharing business videos, etc.
• A great way to get feedback on your business is by allowing users to post comments, use discussion boards, etc.

What companies should NOT do when they use facebook?

• Use it as a direct marketing channel. Users don’t want to get a heavy “sell” message. You can lose fans if you market too heavily.
• Use it as a replacement for your website.
• Use it as a place to only redirect traffic to your website. Most effective Pages have a variety of content.
• Use it as another email list.

What should companies do and include when creating a facebook page?

• Add basic information to the “Info” tab, such as web site address and contact information and description of your business.
• Tell all your friends. Grow your fan base with friends first.
• Post at least once weekly. Get in the habit of posting to keep users engaged.
• Advertise your page!

Snoox is a new social media website that is based on recommendations from friends rather than strangers. It is used by some companies as a marketing instrument to promote and advertise their products and also to attract more customers. 92% of the world's consumers say they trust word-of-mouth and recommendations from friends and family above all other forms of advertising. Snoox might be a good idea to use for advertising. However there are problems of using Snoox, for example not all friends of one users are willing to use Snoox. Not everyone has the same taste so they might recommend different things to their friends. Therefore this website may or may not potentially help companies particularly small companies to attract a big audience.